Denim Campaign

Abercrombie & Fitch’s Fall 2025 Denim Campaign brought the message Denim Should Feel Like This to life across digital and physical spaces. My contributions started with concept development and followed with the execution of key placements like barricades, packaging, in-store displays and website takeovers.

Typography

Barricades at Easton Town Center

Shopping Bags

Wheat Paste Posters

Influencer PR Packaging

Influencer Content by @leslieereese + @contentbymadi

Homepage Takeover

Denim Landing Page

Women’s Fit Navigation

Men’s Fit Navigation