Denim Campaign
Abercrombie & Fitch’s Fall 2025 Denim Campaign brought the message Denim Should Feel Like This to life across digital and physical spaces. My contributions started with concept development and followed with the execution of key placements like barricades, packaging, in-store displays and website takeovers.
Typography
Barricades at Easton Town Center
Shopping Bags
Wheat Paste Posters
Influencer PR Packaging
Influencer Content by @leslieereese + @contentbymadi